Making Internal Communication a Strategic Force

I help Communication and HR leaders strengthen the impact of internal communication – so it drives business results and builds culture.

Because internal communication isn’t a support function.
It’s a system for alignment, leadership and performance.

My Perspecitve

When internal communication works, it connects strategy with everyday action.
It turns leadership messages into shared direction.
It helps people understand not just what we’re doing – but why.

That requires more than channels and messages.
It takes clarity, shared ownership between leaders, HR and communication, and a culture where dialogue matters as much as information.

Those are the principles behind everything I do.

Driving real change

Many communication teams want to work more strategically – but don’t have the time, mandate or structure to do it.
That’s where I come in.

I help Communication leaders move from activity to impact by clarifying priorities, redefining roles and building the right conditions for success.

My focus areas:

Internal communication as a management tool – connecting communication to business goals.
Leaders’ communication – supporting managers to lead through communication.
Collaboration between HR and Communication – aligning two key functions around shared objectiv

My Process

I use a clear yet flexible process with three phases:

Diagnosis – understanding how communication works today and what limits its effect.
Shift – identifying the most important changes in mindset, priorities and collaboration.
Implementation – staying on as a strategic advisor to help you put the change into practice.

You lead the work – I make sure it moves forward, stays focused and delivers results.

Tools and Experience

Over the years, I’ve developed a set of proven methods and tools for analysing, prioritising and strengthening communication.
Combined with my experience as a senior advisor, they bring clarity, confidence and measurable progress.


In short

I help organisations understand where they are, what holds them back and how to move forward so internal communication becomes a true driver of business and culture.

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Åsa har hjälpt oss att utveckla vår interna kommunikation för att bättre stötta vår affär och kultur. Med sin kunskap om hur kommunikation bidrar till utveckling, mål och resultat – och sin praktiska erfarenhet av just Microsoft 365 för intern kommunikation, har hon gett oss konkret och handfast stöd. Åsa är en trygg och pedagogisk rådgivare som snabbt sätter sig in i verksamheten och en inspiratör som visar nya vägar och möjligheter

PIA CARLGREN, MARKNADSCHEF SKILL

Connecta med mej

Åsa Scherling

0793-56 89 01
asa@scherlingkommunikation.se

Scherling Kommunikation

En kommunikationsbyrå som sätter rampljuset på den interna kommunikationen. För starka organisationer byggs inifrån!